Meet Mari at DeepEST 2024, a pivotal figure in the Nordic deep tech startup ecosystem and Principal at Icebreaker.vc, where she oversees a portfolio of over 100 startups. 

Over two decades, Mari has been a driving force behind the growth of numerous startups, leveraging her expertise in affiliate marketing and growth strategies. Her knack for nurturing businesses from their early stages to securing significant funding rounds has made her an invaluable asset in the startup community.

At Icebreaker.vc, Mari’s role extends beyond mere investment; she is deeply involved in guiding early-stage companies in the Nordics and Baltics, helping them realize their potential in a rapidly evolving tech landscape. Her notable collaborations include work with Freska, Paxful, and Yousician, demonstrating a diverse and impactful portfolio.

Mari’s passion extends to social impact through Herizon.io, a non-profit she founded to create tech opportunities for immigrant women, showcasing her commitment to inclusivity and empowerment in the tech sector.

A pioneer of ‘growth hacking’ since its nascent days, Mari continues to champion this approach, focusing her talents on startups striving to make positive changes and uphold Nordic values of work-life balance and equality. Her presence at DeepEST 2024 is a testament to her dedication to fostering a new generation of New Nordic tech ventures that are not just successful, but also socially responsible and equitable.